Most mental health clinics spend 5-15% of gross revenue on marketing, but the percentage is a sanity check, not a starting point. Here is how to build the budget from patient math, what mental health patient acquisition actually costs, and where the money should go.
16 min read
TMS consult leads usually fail to book for operational reasons, not clinical ones. Here is where the follow-up breaks down between inquiry and first session, and what to put in its place.
14 min read
IV ketamine is off-label and cash-pay. Spravato is FDA-approved and insurance-covered. That one difference changes the patient, the compliance limits, the keywords worth buying and where referrals come from. A channel-by-channel breakdown with US search data.
16 min read
A working guide to Google Ads for TMS clinics: how to size your local search ceiling, which keywords actually convert, how to track consultations instead of form fills, and what Google's health advertising policies restrict.
19 min read
New TMS patients come from a few predictable sources, referrals, local search, your existing patient base, paid ads, and community education. Build steady flow from several of them, treat the long insurance funnel as part of acquisition, and measure cost per started patient.
6 min read
Spravato clinic marketing works differently because esketamine is a REMS-controlled medication with restricted advertising, so steady patient flow comes from referrals, the Find a Center listing, local search, and education. Build that compliant base before you spend on paid ads.
6 min read
Marketing a TMS therapy clinic is mostly about keeping chairs full, which comes from referrals, local search, and an intake process that turns inquiries into booked patients. Skip the flyers and generic lead lists, and spend where you can tie the effort to completed treatment.
6 min read
The fundamentals of marketing a medical practice have barely changed, a clear website, strong local search, referrals, reputation, and reliable follow-up. Master those basics before chasing new platforms and most of your patient growth takes care of itself.
6 min read
For a TMS or Spravato clinic, mental health marketing really comes down to three connected jobs — helping the right patients find you, earning their trust, and making booking easy. Get your website, Google listing, and tracking right before you spend on ads, then focus on local search and referrals.
6 min read
