Paid Ads Overview
Spend that filters for patients ready to start care
We build Search and Performance Max campaigns with insurance-aware filters and HIPAA-aware tracking so high-intent patients find you — and book — without burning budget on the wrong clicks.
- Search & Performance Max campaigns
- Insurance-aware audience filters
- Call & form conversion tracking
- Consultation cost reporting
What’s Included
Paid media built to book consultations — not vanity clicks
From Search and Performance Max to insurance-aware filters and call tracking — everything needed to turn high-intent patients into booked intakes.
Search & Performance Max
Campaigns aimed at treatment and “near me” searches from people ready to start care.
Insurance-aware filters
Audience and messaging filters that reduce wrong-insurance and tire-kicker traffic.
Call & form tracking
Privacy-safe conversion tracking tied to consultations — not just clicks and impressions.
Landing page alignment
Ad-to-page message match so high-intent visitors know what to do next without bouncing.
Treatment keyword strategy
Bids and copy built around TMS, Spravato, IOP, and other high-intent treatment searches.
Budget & bid management
Ongoing spend control that favors cost-per-consultation over cheap, low-intent traffic.
Compliant ad creative
Copy written inside platform and licensing guardrails — no cure claims or unsourced outcomes.
Plain-language reporting
Monthly reports that show consultations generated and what each one cost — not vanity metrics.
Common questions
How fast will ads bring in new patients?
Faster than anything else we do, which is the appeal. Search ads can put your clinic at the top of Google the day they're approved, and most clinics see their first inquiries within days, with steadier flow after four to six weeks of tuning. The honest trade: ads stop the moment the budget does, which is why we usually run them alongside SEO instead of choosing between the two.
How much do we need to spend?
There's no single number, but there is a floor: enough for your market's click prices to produce a real sample of visitors, which for most clinics means at least $1,000 a month in ad spend before management fees. The better way to judge it is against what a patient is worth. A full course of TMS or Spravato makes the math forgiving — you don't need many booked consultations for a campaign to pay for itself.
Google or Facebook — which is right for us?
For filling a calendar, Google, and it isn't close. Someone typing "ketamine therapy near me" is looking for a provider today; someone scrolling Instagram is not. Meta ads earn their keep differently: putting a new clinic on the map, promoting a new treatment, staying visible to people who aren't ready yet. If the budget only covers one channel, start where the intent is.
Can we retarget people who visited our website?
No, and an agency that says otherwise should worry you. Google and Meta both block remarketing tied to health conditions, and following people around the internet after they viewed your depression treatment page is exactly what regulators have penalized healthcare providers for. We build campaigns that work without it — search intent does the targeting instead.
Are there rules about advertising mental health treatments?
Yes, and they're stricter than most industries. Google limits how health services can use personalization, addiction treatment ads require LegitScript certification, and drug names in ad copy get extra scrutiny. It's routine for a clinic's first self-managed campaign to have ads disapproved. Part of what you pay an agency for is writing ads that say what you offer without tripping those wires.
We tried ads before and lost money. What went wrong?
Usually one of three things: every click went to the homepage, nobody set up negative keywords so the budget paid for students researching "what is EMDR," or nothing was tracked so no one could tell which half of the spend worked. None of those mean ads don't work for your clinic. They mean the campaign was built to spend, not to convert.
How do you track results without exposing patient information?
Carefully, because ad platforms aren't covered by HIPAA and Google won't sign the agreement that would make them so. We count the actions that matter — calls, form fills, booked consultations — while stripping out anything that identifies a person or their condition before data reaches the platform. You still see exactly what the campaign produced. Google just doesn't see who.
Why do ads need their own landing pages?
Because the homepage has twelve jobs and an ad click needs one. Someone who clicked "TMS for depression" should land on a page about TMS: whether it works, who it's for, what insurance covers, and one button to book a consultation. Google also charges less per click when the page matches the ad, so dedicated pages make the same budget go further.