Tracking cost per patient means connecting marketing spend to the patients who actually book and start treatment, not the leads or clicks along the way. Here are the metrics, attribution models, and tracking stack that make the number reliable.
10 min read
Most psychiatry email marketing needs no patient authorization at all. The line falls between a prospect list and a patient list, and in this specialty the segment name is often the disclosure. Here is where HIPAA actually bites, and the four sequences worth running.
18 min read
Most mental health clinics spend 5-15% of gross revenue on marketing, but the percentage is a sanity check, not a starting point. Here is how to build the budget from patient math, what mental health patient acquisition actually costs, and where the money should go.
16 min read
HIPAA doesn't stop you asking patients for Google reviews. It restricts what you say publicly in reply. Here's how to build a compliant review program for a psychiatry practice, including the response templates and the $30,000 case behind them.
14 min read
For a TMS or Spravato clinic, mental health marketing really comes down to three connected jobs — helping the right patients find you, earning their trust, and making booking easy. Get your website, Google listing, and tracking right before you spend on ads, then focus on local search and referrals.
6 min read
